Jim Mason was the co-Founder and Editor of ‘Agenda,’ the first-ever animal rights publication,
later titled ‘The Animals Agenda.’ The Animals Agenda magazine ran from Winter 1979/1980 to March/April 2002 and covered various issues related to the animal advocacy movement, including factory farming, vivisection, and the use of animals in entertainment, clothing, and for labor. It profiled rescuers, sanctuaries, thought leaders, and ordinary activists.